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Strategic Partnership with CTW Kenya 2020


MIE EVENTS signs MoU with SME Support Centre LTD (SSC) to form strategic partnership with CTW Kenya 2020

DUBAI / CHINA, February 27th 2020 – MIE Events DMCC, the Dubai-based global trade fair expert and proud organizer of the successful CTW series across Africa, Middle East and CIS signed a Memorandum of Understanding (MoU) with SME Support Centre (SSC), a leading provider of corporate finance advisory services in Kenya, to implement several initiatives aimed at devising high level conference for the international community.

Commenting on the strategic agreement, David Wang, Chairman and Founder, MIE Events, said: “We are extremely delighted to partner with the SME Support Centre. This MoU is part of the company’s vision to expand its strategic partnerships and strengthen cooperation with various institutions concerned with the economic development in the country. It will also provide the framework for achieving our shared goal of creating more opportunities and help connecting trade worldwide.”

According to Linda Onyango, the Chief Executive officer of SME Support Centre (SSC), “This MoU seeks to fulfil key initiatives for SMEs such as signing them in various concessions, providing the best training and marketing strategies for their projects and products, collaboration in events and exhibitions, and sharing of experiences for research and studies related to the growth of SMEs.”

Zahoor Ahmed, Vice President, Strategy and Partnerships, MIE Events, said: “The partnership between MIE Events and SME Support Centre is first of its kind. SME Support Centre has built long term partnerships with some of the key players in the African Ecosystem, our partnership will foster potential collaboration between Kenyan business community and their International counterparts by developing small and medium enterprises, and bringing added value to the economy of Kenya and key trading partners in general, given the growth potential of the local companies.

SME Support Centre, has the expertise to assist and guide entrepreneurs in navigating the market successfully through development, advisory and connecting them to trade and investment opportunities, thus enabling them to focus on growing and expanding their project.

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About MIE Events DMCC/CTW

MIE Events, founded in 2000: Professional exhibitions, trading and business consulting organization.

With International offices in Middle East & Africa and 8 offices across China. MIE Events organized over 80,000 international trading companies to exhibit in the Middle East & Africa. We work with SMEs and all businesses sector to develop their global market. As an established and successful organization operating for more than two decades with 8 Offices in China, 3 Offices in UAE (Global HQ in Dubai) & 2 offices in Africa, we have worked with over 80,000 international trading companies to develop their markets in the Middle East & Africa.

About SME Support Centre

The SME Support Centre (SSC) was born out of the need to tackle the African unemployment problem through providing business, trade and investment support to SMEs. Our focus is to ensure the growth and scale of SMEs in Africa into fortune 500 companies by providing the necessary business advisory and mobilizing the investment capital required to support the growth of these companies.

We aim to achieve our vision and mission by building long term partnerships with various players in the African ecosystem which includes funders, governments and other like-minded private sector playersThrough our various programs and our robust range of services we believe we will impact thousands of SMEs in the African continent.

Phone: +(254) 792964567


Twitter: @smesupport_ke

Address: 2nd Floor, Procmura Office Complex
Professor Saitoti Avenue, Westlands, Nairobi

Press Contact for MIE Events:

Ms. Arianna Posenato, Group Marketing & Communications Manager at MIE Events:

Mrs. Sweety Kandyal, Research & Communications Executive MIE Events;

MIE EVENTS DMCC, JBC 5, Cluster W, Jumeirah Lake Tower, P. O. Box 41866, Dubai

United Arab Emirates (UAE) Office: +971 4 425 3337